Luxury First Management

Curating Premier Experiences

Once a hospitality asset is acquired, it is seamlessly transitioned to our specialized management division, Luxury First Management. This division is dedicated exclusively to the operational excellence and brand positioning of our hotel portfolio. Our strength lies in the expertise of our people—industry-leading professionals who consistently drive top-line revenue growth and cultivate exceptional leadership. By managing our properties in-house, we ensure the business plan execution aligns perfectly with our initial investment thesis. We strive to be the most trusted and sought-after hospitality management firm by delivering impactful results through a comprehensive suite of services designed to maximize performance, develop talent, and create long-term value for our partners.

Core Capabilities:

• Operational Excellence: We bring a proprietary, time-tested, balanced scorecard approach to hotel management. Our hands-on style, systematic processes, world-class training, and dedicated property support allow us to achieve best-in-class results. Through strategic analytics and rigorous labor and expense processes, we consistently exceed owner expectations in both revenues and profitability.

• Revenue Management: We maximize revenues across all channels by implementing proactive and innovative strategies to capture market share and drive profitability. Our teams excel in dynamic pricing, long-range forecasting, segmentation analysis, demand generation, and utilizing proprietary optimization resources to ensure the strongest yield.

• Finance and Accounting: Our centralized, in-house finance team ensures complete transparency through strong internal controls and a state-of-the-art accounting platform. This allows us to consolidate real-time financial data, giving our partners confidence that all hotels are operating cost-effectively and at their highest profitability.

• Sales, Marketing, & E-Commerce: Excellence in sales and a relentless focus on market share growth are keys to our success. Each property utilizes strategic quarterly action plans for accountability. As a result, our hotels consistently achieve strong RevPAR growth by focusing on the specific market segments that allow them to outpace the competition and optimize yield in all booking channels.

• Food & Beverage: For our full-service, independent, and select-service properties, we use a strategic approach focused on optimizing costs, cost per occupied room (CPOR), labor productivity, and overall guest satisfaction. Our proprietary procurement program provides opportunities to leverage spending and reduce CPOR across the entire portfolio.

• Procurement: Our dedicated Procurement Team leads the company-wide contract negotiating process, developing national account pricing and vendor relationships that significantly benefit our partners. Using best-in-class technology and business intelligence, vendor spend is tracked and monetized, creating incredible buying power and scale.

• Talent Acquisition & Development: Our team plays a pivotal role in ensuring proper staffing and organizational structure. Recognizing the significance of a robust talent pipeline, we proactively seek, attract, and develop skilled professionals who align with our culture and values, ensuring leadership continuity for our current portfolio and future acquisitions.